Posts Tagged e-cigarette advertising
As the world becomes increasingly aware of the hazards of electronic cigarettes, more studies and investigations are continuing to deal with this worsening issue. This recent statement from the U.S. Centers for Disease Control and Prevention (CDC) seems to support the campaign against e-cigarettes.
The agency recently released survey results saying that children in the U.S. are exposed to e-cigarette advertisements on TV. Results revealed that roughly 70 percent of kids admitted to have seen an e-cigarette ad on television. The survey was conducted with about 22,000 students in high school and middle school, who were asked if they saw an ad on e-cigarettes in TV, movies, magazines, retail stores, or online.
The agency fears that this trend may lead more teenagers to engage in e-cigarette smoking, which may also translate to tobacco use. “Unfettered marketing of e-cigarettes has the potential to compromise decades of progress,” said CDC representative Brian King in a news item.
CDC’s statement, however, wasn’t met with unanimous acceptance. For instance, the Smoke-Free Alternatives Trade Association said that the agency’s statement shouldn’t be taken as it is. “The CDC continues to mislead the public about the benefits of vapor products as far less harmful alternatives to smoking… The CDC also fails to mention that teens are exposed to many other adult issues on the Internet, TV and movies, such as violence, sex, and alcohol,” said group executive director Cynthia Cabrera.