A few months ago, Attorney General Jack Conway and his Keep Kentucky Kids Safe partners began working on putting up prescription drug abuse awareness billboards across the Commonwealth. The initiative is in keeping with their goal of educating the public about the perils of prescription pill abuse. This week, they are stepping up their education initiative with the commencement of their annual prescription drug abuse prevention public service announcement (PSA) contest.
The competition is open to all middle and high school students who can produce a 30-second video that shows the dangers of using prescription medicines without a doctor’s supervision or direction.
“I want kids in every corner of the Commonwealth to know that it is never okay to take a prescription pill that was not prescribed to them by a doctor,” General Conway said in the SurfKY report. “These are some of the most addictive substances on the planet and if taken in the wrong combination, or with other substances, they can kill you.”
For this year’s contest, the first place winner will receive an Apple iPad while the runner-up will receive a $100 Amazon.com gift card. Students have until Dec. 7, 2012 to submit their videos and winners will be announced on Dec. 14.
Attorney General Conway’s video PSA competition is held in partnership with the Kentucky Office of Drug Control Policy, the Kentucky Pharmacists Association, National Association of Drug Diversion Investigators (NADDI), Operation UNITE and concerned parents, Dr. Karen Shay, Lynn Kissick, and Mike Donta.