No More Shipments of Four Loko to New York State!

A report on The New York Times shared that Phusion Projects, the manufacturer of the controversial caffeinated alcoholic beverage Four Loko, has voluntarily agreed to stop shipments of the product to New York State, starting Friday.

Four LokoThe announcement was made by New York state officials on Sunday. The State Liquor Authority, and Gov. David A. Paterson, said that distributors will be given until December 10 to clear their inventory of Four Loko. A longer grace period, albeit unspecified, will be given to groceries, bodegas, and candy stores.

In a news conference outside of the offices of the liquor authority in Harlem, State Senator Jeffrey D. Klein said: “This is going to protect our young people… this is going to make sure our young people no longer have access to this dangerous product. But I don’t think our work is done.”

Phusion Projects founder and managing partner Jaisen Freeman issued a statement regarding the fact that the company voluntarily decided to halt shipments, saying in part: “We think it shows that we are not turning a deaf ear to what’s going on… that a select few have chosen to abuse our products, drink them while under age or break the law and sell them to minors.”

This is the latest update involving Four Loko and other products like it. In previous posts, we shared bans imposed on caffeinated alcoholic beverages in the states of Michigan and Washington. Four Loko has an alcohol content of 12 percent, and as much caffeine as a cup of coffee; it became the source of controversy after students who consumed it ended up hospitalized, in separate incidents in New Jersey and Washington.

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